Prime Fitness Performance Centres

PRIME is changing the world of strength training equipment.  Through a keen focus on craftsmanship and innovation PRIME has created a portfolio of the most elite strength equipment in the world.  The cornerstone of PRIME’S plate loaded and sectorized equipment is their patented Smart Strength Technology

Smart Strength is a revolutionary built-in variable resistance technology.  With Smart Strength a user has the ability to move the peak resistance throughout the range of motion of an exercise, meaning that a user can train a muscle in the shortened position (end of the motion) medial position (middle of the motion) or lengthened position (beginning of the motion) This manipulation of the strength curve means more muscle fibre recruitment , from origin to insertion. A game changer in strength training.

PRIME Smart Strength has been taking the UK by storm since its introduction to this market by Staffs Fitness in 2019.  An official accreditation was launched in 2021 “The Prime Official Performance Centre “. Criteria and benefits are outlined below:

As of December 2023, there are 13 Prime Performance Centres in the UK, all state of the art fitness facilities, pushing the boundaries in terms of their fitness offer to customers

PRIME OFFICIAL PERFORMANCE CENTRES

• Old School Jim’s – Midland House, London Rd, Chesterton, Newcastle ST5 7JB
• Elite Physique – Unit 26 Vernon Mill, Stockport. SK1 2HX
• Morgans Group Ltd – Plymouth, Morgan’s Wellbeing Centre, Unit 68-71 Christian Mill Business Park, Plymouth, Devon. PL6 5DS
• Trained by JP Ltd – Barnstone New Road, Woodmancote, Cheltenham, Gloucestershire. GL52 9PX
• Code Fitness – Fernwood Business Park, Fernwood, Newark. Nottinghamshire. NG24 3NG
• Graftism Gym – Crown House, 1 Otterspool Way, Bushey, Watford WD25 8HL
• Vital Exercise – 2A Harbour Square, Waterside Marina, Brightlingsea, Essex, CO7 0GE
• Destination Gym – Newcastle Rd, Stoke-on-Trent ST4 6PD
• Planet Fitness – South Wales (2 x locations – Planet Fitness Aberbargoed – Planet Fitness Tredegar)
• Meritor Gym – Rackery Ln, Llay, Wrexham LL12, UK
• The Gym Newry – 52 Armagh Rd, Newry BT35 6DN
• The Gym Dock – Unit 2 Pinewick Business Park, Ballynahinch BT24 8TJ
• tbJP X Shed – Unit 3 & 4 Malmesbury Rd, Kingsditch Trading Estate, Cheltenham, GL51 9PL
• Push & Pull Fitness – Oude Ebbingestraat 44, 9712 HL Groningen
• City Gym –  Gravarsveien 34, 4306 Sandnes, Norway
• Elevate Gym SA – Av. de la Concorde 24, 1022 Chavannes-près-Renens, Switzerland