PRIME Fitness combines precision engineering, craftsmanship and innovation to create advanced strength equipment for serious training environments. Its plate loaded, selectorised, Hybrid and Evolution ranges feature SmartStrength® technology, allowing the resistance profile to emphasise the beginning, middle or end of a movement.
Facilities purchasing 10 qualifying pieces of PRIME equipment can become a PRIME Official Performance Centre. Accreditation provides official recognition, supporting marketing materials and access to specialist product training, helping facilities demonstrate their commitment to advanced strength training.
- Old School Jim’s – Midland House, London Rd, Chesterton, Newcastle ST5 7JB
- Elite Physique – Unit 26 Vernon Mill, Stockport. SK1 2HX
- Morgans Group Ltd – Plymouth, Morgan’s Wellbeing Centre, Unit 68-71 Christian Mill Business Park, Plymouth, Devon. PL6 5DS
- Trained by JP Ltd – Barnstone New Road, Woodmancote, Cheltenham, Gloucestershire. GL52 9PX
- Code Fitness – Fernwood Business Park, Fernwood, Newark. Nottinghamshire. NG24 3NG
- Graftism Gym – Crown House, 1 Otterspool Way, Bushey, Watford WD25 8HL
- Vital Exercise – 2A Harbour Square, Waterside Marina, Brightlingsea, Essex, CO7 0GE
- Destination Gym – Newcastle Rd, Stoke-on-Trent ST4 6PD
- Planet Fitness – South Wales (2 x locations – Planet Fitness Aberbargoed – Planet Fitness Tredegar)
- Meritor Gym – Rackery Ln, Llay, Wrexham LL12, UK
- The Gym Newry – 52 Armagh Rd, Newry BT35 6DN
- The Gym Dock – Unit 2 Pinewick Business Park, Ballynahinch BT24 8TJ
- Tbjp x Shed - Unit 3 & 4 Malmesbury Rd, Kingsditch Trading Estate, Cheltenham, GL51 9PL
- Le Sport Health & Fitness, Colwyn Ave, , Rhos on Sea, Colwyn Bay LL28 4RB
- PHX Hove - Sinins House, Ocean View Business Park, Gardner Rd, Brighton and Hove, Brighton BN41 1PL
- Meritor Gym Saltney – Unit 9 Marley way CH4 8SX
- Heroez Gym – Unit 5 Ventura Park Broadshires Way, Carterton OX18 1AD
- Elevate - Unit 7, Waterloo Park, Bidford-on-Avon, Alcester B50 4JG
- Stackz Gym - 2 Bolebrook Rd, Bexhill-on-Sea TN40 1EN
- Future Fitness Glasgow - 70 Kilmarnock Rd, Glasgow G41 3NN
- Push & Pull Fitness - Oude Ebbingestraat 44, 9712 HL Groningen Netherlands
- City Gym - Gravarsveien 34, 4306 Sandnes, Norway
- Elevate Gym SA - Av. de la Concorde 24, 1022 Chavannes-près-Renens, Switzerland
- Bigman Gym Canarias - Calle Mariucha, 117, 35012, Las Palmas de Gran Canaria (Las Palmas)
- Evo Sports Fuel GmbH - Schanzenstrabe 6-20, Gebaude 1.04, 51063 Koln, Deutschland Germany
- Classic Gym - Sotilaankuja 1, 90130 Oulo Finland
- Mr Big Evolution - Rua Fernando Lopes Graça, 401A, R. José de Castro 20, 2775-571 Carcavelos, Portugal
- Predator Fitness - Unit 4, Kerlogue Industrial Estate, Wexford, Ireland Y35 FK53
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Glutes & Abs, Plate Loaded, StrengthPrime Fitness Plate Loaded Abdominal Crunch
£3,600.00 (£3,000.00 Exc VAT).The Prime Fitness Plate Loaded Abdominal Crunch (P-109) is designed to effectively target the abdominal muscles while providing unmatched adjustability for optimal setup.
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Arms, Plate Loaded, StrengthPrime Fitness Plate Loaded Arm Curl
Price range: £4,020.00 through £4,320.00The Prime Fitness Plate Loaded Arm Curl (P-101) delivers a versatile and user-friendly experience with multiple seat height adjustments and an axis of rotation marker for precise setup.
Arm Curl with…
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Chest, Plate Loaded, StrengthPrime Fitness Plate Loaded Chest Press
£4,800.00 (£4,000.00 Exc VAT).The Prime Fitness Plate Loaded Chest Press (P-102) is designed to deliver a highly customizable chest workout with unmatched versatility.
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Back, Plate Loaded, StrengthPrime Fitness Plate Loaded Extreme Row
Price range: £4,830.00 through £4,980.00The Prime Fitness Plate Loaded Extreme Row (P-122) and the Swivel Handle version (P-122_SVL) offer a versatile and customisable solution for efficiently targeting and developing the back muscles.
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Chest, Plate Loaded, Shoulders, StrengthPrime Fitness Plate Loaded Incline Press
£5,100.00 (£4,250.00 Exc VAT).The Prime Fitness Plate Loaded Incline Press (P-120) delivers unmatched adjustability and precision for an effective chest and shoulder workout.
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Back, Plate Loaded, StrengthPrime Fitness Plate Loaded Lat Pulldown
Price range: £4,560.00 through £4,860.00The Plate Loaded Lat Pulldown (P-104) provides a rotational handle design, 8 adjustment movement arm and 8 height adjustments for the thigh pad. These allow for a wide variety of…
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Legs, Plate Loaded, StrengthPrime Fitness Plate Loaded Leg Extension
£4,320.00 (£3,600.00 Exc VAT). -
Legs, Plate Loaded, StrengthPrime Fitness Plate Loaded Leg Press
£5,400.00 (£4,500.00 Exc VAT).The Prime Fitness Plate Loaded Leg Press (P-108) features a mobile footplate that allows for a greater range of motion at both the knee and hip joints, helping to reduce…
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Back, Plate Loaded, StrengthPrime Fitness Plate Loaded Low Back Extension
£3,600.00 (£3,000.00 Exc VAT).The Prime Fitness Plate Loaded Low Back Extension (P-110) is engineered to deliver a safe, effective, and customizable lower back workout for users of all sizes.
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Legs, Plate Loaded, StrengthPrime Fitness Plate Loaded Prone Leg Curl
£3,900.00 (£3,250.00 Exc VAT). -
Back, Plate Loaded, StrengthPrime Fitness Plate Loaded Seated Row
£4,440.00The Prime Fitness Plate Loaded Seated Row (P-121) is engineered to deliver unmatched versatility and precision for back training.
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Plate Loaded, Shoulders, StrengthPrime Fitness Plate Loaded Shoulder Press
£4,560.00 (£3,800.00 Exc VAT).The Prime Fitness Plate Loaded Shoulder Press (P-103) combines advanced biomechanical engineering with PRIME’s exclusive SmartStrength® Technology, delivering unmatched training versatility for serious lifters and performance-focused facilities.