PRIME Fitness combines precision engineering, craftsmanship and innovation to create advanced strength equipment for serious training environments. Its plate loaded, selectorised, Hybrid and Evolution ranges feature SmartStrength® technology, allowing the resistance profile to emphasise the beginning, middle or end of a movement. Smart Strength is a revolutionary built-in variable resistance technology. With Smart Strength, a user has the ability to move the peak resistance throughout the range of motion of an exercise, meaning, a user can train a muscle in the shortened position (end of the motion), medial position (middle of the motion) or lengthened position (beginning of the motion). This manipulation of the strength curve means more muscle fibre recruitment, from origin to insertion. A game changer in strength training.