Introducing the Fitness Mad Foam Roller.

Rolling on a Fitness Mad Foam Roller helps to improve blood circulation throughout your skin, fascia, muscles and even tendons and ligaments. They also help lengthen and stretch the muscles and tendons as well as break down the soft connective tissue beneath the skin resulting in myofascial release. Choose between our full and half length foam rollers depending on the intended area of use.

• Can be used every day as part of your exercise regime
• Improves circulation & reduces muscle soreness
• Helps prevent injury

Originally used to relieve muscular tension along the spine, hips, neck and shoulders, rollers are now widely used in Pilates and Physiotherapy to help to develop core stability through a range of seated and reclining exercises. Foam rollers can be used in conjunction with resistance bands and Swiss balls.

The humble foam roller is now an essential for anyone serious about health and fitness. Foam rollers can be found everywhere from your local gym to your Pilates class. Fitness-Mad pride themselves on providing superior, studio quality rollers for that all important hurts-so-good feeling after your endurance run, a hard training session in the gym, as part of a rehabilitation programme or even used before your chosen exercise or sport as a warm-up. They are perfect for massaging out tight and sore muscles and can also help to enhance flexibility and balance.