The Plan

As a professional cricketer for twenty years, Ben Phillips knows that the only way to be the best possible version of yourself is to consistently train hard, maintain a positive mindset, nourish your body, and recover better than your opponent. As a result of this knowledge, and after his retirement,  Ben was able to set up a premium performance coaching centre in 2014. TA1 is an exclusive facility with its mantra being: “Move Better, Feel Better, Look Better, Be Better” Ben has helped hundreds of people to change their lives through exercise, diet and establishing a healthy lifestyle. Whether it is fat loss, strength and conditioning or athletic performance, Ben has the tools, knowledge, and experience to get the best possible results for his clients. TA1 Performance Coaching offers Personal Training, Group Training, Bootcamps, Nutrition Coaching and Cricket Coaching. Ben does not believe in doing hours on the treadmill or doing the same monotonous workouts, he shows his customers how working towards their goal can be challenging yet fun! Ben was one of the early adopters of Prime Fitness equipment purchasing his first Prime attachments from Staffs Fitness in 2019.

The Equipment

• Prime Fitness P-105 Leg Extension
• Prime Fitness P-106 Prime Leg Curl
• Prime Fitness P-121 Seated Row
• Prime Fitness Prodigy HLP Selectorized Rack